TH Experiential

Launch Date

2021 – 2025

Tools

Figma
Illustrator
Photoshop
After Effects

My Roles

Website, branding, newsletters, design system, iconography, data visualization

Team

CEO
Partner
Art Director
Marketing Strategy

Project overview

I led the visual and UX design for TH Experiential’s brand and digital presence. My work included the website, marketing materials, and a flexible design system. I helped create a strong and consistent brand experience—online and offline.

TH Experiential website design

I designed a bold and immersive website for TH Experiential. My focus was on a high-impact landing page, clear user flow, and brand storytelling. I also built a project template to showcase over 60+ client projects in a clean and scalable way.

Created a full design system for consistency across the site
Retouched and edited images to match the brand style
Worked closely with engineers to make sure everything worked as planned

Marketing materials

Newsletter Template

I created a reusable and easy-to-edit newsletter template. It helped the marketing team send branded, professional emails quickly and with less effort.

Iconography Design

I designed a custom icon set to match the brand’s tone. I also created simple, clear data visuals to support storytelling in newsletters and other marketing pieces.

Data Visualization