Global Event Branding, Environmental
Graphics & Digital Design
October 2023 & October 2024
Figma
Illustrator
Photoshop
After Effects
Event Graphic
Social Media Design
Art Director
Producer
Project Manager
For two consecutive years, I worked on Coursera's global conference experiences, creating event graphics and digital marketing assets across Bangkok, Mumbai, Bengaluru, and Jakarta. My work included large-format event graphics, signage, stage visuals, social media templates, and branded digital content. Working with Coursera's existing brand guidelines, I helped create consistent visual experiences across multiple events and markets.
Built a Cohesive Experience
I translated Coursera's visual identity into a wide range of physical and digital materials, from large-scale event graphics to social media campaigns and live-stream visuals.
Each design was adapted to different formats and environments while maintaining a consistent brand experience.
I created flexible social media templates that regional marketing teams could customize for different markets. These designs helped maintain brand consistency while supporting event promotion across multiple channels.
I designed the event print graphics across multiple Coursera conference locations, including stage visuals, photo booth backdrops, event signage, directional banners, and branded screen graphics. Working across different formats and production sizes, I adapted Coursera's brand identity to physical event environments, creating a cohesive experience from attendee arrival to the main stage.
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