Invesco QQQ

Launch Date

October 2024

Tools

Figma
Illustrator
Photoshop
After Effects

My Roles

UI Design
Visual Design
Interactive Design

Team

Art Director

Project Overview

I designed an interactive digital cookbook experience for Invesco QQQ at the New York City Wine & Food Festival. Working within Invesco QQQ's brand guidelines, I created a visually engaging touchscreen interface that allowed attendees to explore exclusive recipes from celebrity chefs. The experience combined branded visual storytelling with intuitive interactions to connect the digital experience with the live event.

Interactive Touchscreen Experience

I designed a touchscreen interface that made it easy for attendees to browse chefs, explore recipes, and interact with content.
The experience used simple navigation, clear visual hierarchy, and touch-friendly interactions to encourage exploration in a busy event environment.

Touch to Start

Attendees could tap anywhere on the welcome screen to begin exploring the digital cookbook.

Browse Chefs

Attendees could swipe through featured chefs and discover their recipes using an intuitive, touch-friendly interface.

Zoom In/Out

Attendees could zoom in to explore recipe details and zoom out to return to the full recipe view.

Explore Recipes

Attendees could browse individual recipes and discover culinary content through an interactive experience.