iting chen UX/VIsual Designer

Hi there! I am iting ✺

Work Experience

TH EXPERIENTIAL AGENCY @ New York, NY (Remote)
2021 – Present ﹒Visual Designer
Collaborated with Fortune 500 clients to create interactive visual experiences for campaigns across multi-channel digital platforms, including web, mobile user experience, social media, and event assets, aligning with strategic frameworks to enhance brand physical and digital customer journeys.
NEDDIE @ Bellevue, WA (Remote)
2020 – 2020 ﹒UI/UX Designer
Redesigned the payment transition page interface for the NEDDIE product dashboard, enhancing user experience through simplicity and ease of use, while also designing motion graphics videos for social media content to boost engagement and brand visibility.
Inclusive School Group @ San Francisco, CA
2020 – 2020 ﹒Multimedia & Web Designer
Designed ISG’s first website for 25+ K-12 schools, improving accessibility and user experience, while also creating SETChange’s parenting education platform with a custom donation system using CSS and HTML. Additionally, developed site metrics and layouts for marketing and promotional materials for events, open houses, and school fairs.
Youth Salon @ Kaohsiung, Taiwan
2015 – 2018 ﹒Brand Designer
Led a comprehensive website redesign, managing the project timeline, information architecture, and user flow, which significantly increased event bookings. Designed a monthly brochure distributed to over 160,000 recipients and collaborated with stakeholders to create multiple design options, iterating based on user feedback and research to ensure the best user experience.

Diverse experiences

My international background helped me adapt and learn. Growing up in Kaohsiung, Taiwan, and inspired by my father's work in Japan, I aimed to study abroad. I attended Seoul National University of Science and Technology for Visual Design and later worked at Taiwan's Youth Salon, using design to showcase career paths to young people.

My hometown, Kaohsiung, Taiwan

The magic
year of 2018

In 2018, I left my brand designer job in Taiwan to travel to South Korea, Japan, Mexico, Cuba, and the USA. I aimed to share my designs more widely and make a bigger impact. During my trip, I met an engineer, a PM, and a product designer. This inspired me to expand my design skills to digital design to reach a global audience.

Picture were taken by me when I travel to: Taiwan
Japan
Cuba
Mexico

My journey to design

My background is in graphic and brand design, where I specialized in creating visual assets for corporations. In 2016, I led a website redesign project that significantly improved event booking rates, which showed me how even the smallest design choices can make a big impact. In 2018, I moved to San Francisco to pursue my Master's degree in Web Design & New Media at the Academy of Art University, where I expanded my passion for design into digital experiences.

Beyond my
design world

My secret to longevity in design is immersing myself in nature. It teaches humility and the importance of continuous learning. While I use technology to innovate, nature reminds me of my humanity and helps me find joy in life's inconveniences.