McDonald’s OTP Conference

Gamify the user experience of virtual employee training

McDonald’s OTP Conference
Launch Date

November 2021

Tools & Methods

Figma
Illustrator
Photoshop
After Effects

My Roles

UI/UX Design

Team

Creative Director
Engineer team
3D Designer
Project Manager

AR photobooth experience design

Optimizing AR photobooth experience

McDonald’s OTP Conference Photobooth UX flow

Highlights from AR photobooth testing

1. Adjust micro design decision under design system

McDonald’s OTP Conference Photobooth UX design

2. Provide a solution for unhappy flow

McDonald’s OTP Conference Photobooth UX design

Trivia gamification experience design

Trivia game interaction path

McDonald’s OTP Conference Trivia User flow

Key findings from game testing

Users need more time to answer the questions

McDonald’s OTP Conference Trivia UX

Trivia game interface

If users select the correct answer:

  • The button changes to green.
  • The game automatically moves to the next question.

If users select the correct answer:

  • The button changes to red.
  • The correct answer is shown.
McDonald’s OTP Conference Trivia UX

Key learnings

Personal Growth

With a background in UX and visuals, I expanded my skills by learning motion graphic design and programming during this project. This experience reinforced the importance of effective communication and highlighted how my UX expertise helps find efficient solutions. As the movie "Intern" states, "Experience never gets old."

Lessons Learned

The most significant lesson I learned was that a UX designer cannot work in isolation. Collaboration is crucial because UX design involves problem-solving that benefits from diverse perspectives and teamwork.