iting chen UX/VIsual Designer

Hi there! I am iting!

I'm a UX and Visual designer at a NYC based marketing agency with over 5 years of experience in branding and graphic design. My passion lies in creating digital and physical experiences that drive success for my clients.

iting chen UX/VIsual Designer hometown Taiwan
My hometown, Kaohsiung, Taiwan

My design skills grew from my diverse experiences

My international background has helped me adapt to new environments and learn new things. After growing up in Kaohsiung, Taiwan, I inspired by my father's work in Japan, I decided to live and study abroad one day. I studied at Seoul National University of Science and Technology and attended a Visual Design in South Korea. I later worked for Taiwan's Youth Salon, using design to showcase career paths and opportunities to young people.

iting chen UX/VIsual Designer @Japan
Japan
iting chen UX/VIsual Designer @Cuba
Cuba
iting chen UX/VIsual Designer @Korea
Korea
iting chen UX/VIsual Designer @Mexico
Mexico

The magic year of 2018 in my Life

In 2018, I left my job as a brand designer in Taiwan to travel to South Korea, Japan, Mexico, Cuba, and the USA. I wanted to find ways to share my designs with a wider audience and make a bigger impact. During my trip, fate brought me together with an engineer, a product manager from Seattle, and a product designer from San Francisco. I realized I wanted to expand my design skills to digital UX design to reach people worldwide.

San Francisco, USA
iting chen UX/VIsual Designer at San Francisco

My journey to UX

I have been in the design industry for over a decade, starting from high school. My background is in graphic and brand design, where I primarily created visual assets for corporations. In 2016, I led a website redesign project that improved event booking rates, which taught me the importance of small UX changes. In 2018, I moved to San Francisco to study for my Master's degree in user experience design and research at the Academy of Art University.

Beyond my design world

Beyond my design world lies a secret ingredient that has kept me working in the industry for a long time - immersing myself in nature. Nature, my best teacher, has taught me humility and the importance of continuous learning. Though the universe is big, I am but a tiny part of it. Working in design, I utilize the latest technology to innovate and create solutions for humanity. Embracing nature reminds me being a human and find joy in life's inconveniences.